Tuesday, March 17, 2020
Authors Tone Worksheet 1
Author's Tone Worksheet 1 On most major reading comprehension tests, youll see a question or two related to figuring out the authors tone along with other reading comprehension skills such as finding the main idea, understanding vocabulary in context, determining the authors purpose and making inferences. But before you jump into this authors tone worksheet, first, read about what authors tone really is and three of the tricks you can use to determine the authors tone when you dont have a clue. Feel free to use these free printable pdf files for your own educational use, too: Authors Tone Worksheet 1 | Authors Tone Worksheet 1 Answer Key PASSAGE 1: An excerpt from H.G. Wells The Invisible Man THE STRANGER came early in February one wintry day, through a biting wind and a driving snow, the last snowfall of the year, over the down, walking as it seemed from Bramblehurst railway station and carrying a little black portmanteau in his thickly gloved hand. He was wrapped up from head to foot, and the brim of his soft felt hat hid every inch of his face but the shiny tip of his nose; the snow had piled itself against his shoulders and chest, and added a white crest to the burden he carried. He staggered into the Coach and Horses, more dead than alive as it seemed, and flung his portmanteau down. â€Å"A fire,†he cried, â€Å"in the name of human charity! A room and a fire!†He stamped and shook the snow from off himself in the bar, and followed Mrs. Hall into her guest parlour to strike his bargain. And with that much introduction, that and a ready consent to terms and a couple of coins flung upon the table, he took up his quarters in the inn. 1. What does the author most likely want to convey through the use of the phrase â€Å"ready consent to terms and a couple of coins flung upon the table?                A. The strangers lack of manners and thoughtfulness.                B. The strangers desire quickly get to his room.                C. The strangers greediness in bartering.                D. The strangers discomfort. PASSAGE 2: An excerpt from Jane Austens Pride and Prejudice IT is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.          However little known the feelings or views of such a man may be on his first entering a neighbourhood, this truth is so well fixed in the minds of the surrounding families, that he is considered as the rightful property of some one or other of their daughters.             ‘My dear Mr. Bennet,’ said his lady to him one day, ‘have you heard that Netherfield Park is leased at last?’      Mr. Bennet replied that he had not.             ‘But it is,’ returned she; ‘for Mrs. Long has just been here, and she told me all about it.’            Mr. Bennet made no answer.         ‘Do not you want to know who has taken it?’ cried his wife, impatiently.         ‘You want to tell me, and I have no objection to hearing it.’                  This was invitation enough.             ‘Why, my dear, you must know, Mrs. Long says that Netherfield is taken by a young man of large fortune from the north of England; that he came down on Monday in a chaise and four to see the place, and was so much delighted with it that he agreed with Mr. Morris immediately; that he is to take possession before Michaelmas, and some of his servants are to be in the house by the end of next week.’              ‘What is his name?’          ‘Bingley.’              ‘Is he married or single?’                ‘Oh, single, my dear, to be sure! A single man of large fortune; four or five thousand a year. What a fine thing for our girls!’                 ‘How so? How can it affect them?’              ‘My dear Mr. Bennet,’ replied his wife, ‘how can you be so tiresome? You must know that I am thinking of his marrying one of them.’                ‘Is that his design in settling here?’             ‘Design? Nonsense, how can you talk so! But it is very likely that he may fall in love with one of them, and therefore you must visit him as soon as he comes.’ 2. The authors attitude toward mothers trying to arrange marriages for their daughters could best be described as: A. accepting of the notion B. irritated with the notion C. astonished by the notion D. amused by the notion 3. What tone is the author most likely trying to convey with the sentence, It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.                A. satiric                B. scornful                C. reproachful                D. weary PASSAGE 3: An excerpt from Edgar Allen Poes The Fall of the House of Usher DURING the whole of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country, and at length found myself, as the shades of evening drew on, within view of the melancholy House of Usher. I know not how it was- but, with the first glimpse of the building, a sense of insufferable gloom pervaded my spirit. I say insufferable; for the feeling was unrelieved by any of that half-pleasurable, because poetic, sentiment, with which the mind usually receives even the sternest natural images of the desolate or terrible. I looked upon the scene before me- upon the mere house, and the simple landscape features of the domain- upon the bleak walls- upon the vacant eye-like windows- upon a few rank sedges- and upon a few white trunks of decayed trees- with an utter depression of soul which I can compare to no earthly sensation more properly than to the after- dream of the reveller upon opium- the bitter lapse into every-day life- the hideous dropping of the veil. There was an iciness, a sinking, a sickening of the heart- an unredeemed dreariness of thought which no goading of the imagination could torture into aught of the sublime. What was it- I paused to think- what was it that so unnerved me in the contemplation of the House of Usher? 4. Which of the following choices provides the best answer to the authors final question posed in the text, while maintaining the tone of the article? A. It could be that Id fallen into a nightmare without knowing it. B. It had to be the dreariness of the day. Nothing about the house itself was particularly depressing. C. The solution defied me. I couldnt get at the heart of my displeasure. D. It was a mystery I couldnt solve; nor could I grapple with the shadowy fancies that crowded upon me as I pondered. 5. Which emotion is the author most likely trying to rouse from his reader after reading this text?                A. hatred                B. terror                C. apprehension                D. depression
Sunday, March 1, 2020
How to Curate Content the Best Way to Grow Your Brand
How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media. Sharing others’ content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose collections of art that appeal to a specific audience to feature in their museums. When you apply that concept to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all of that content. By curating and tracking performance, you quickly pick up on what your audience finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find out what your readers want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding the best work from everywhere and sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7 Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.  Convince and Convert #2. RealTruck.com #3.  Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about. Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists of people who belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools from Curata. With tools like Feedly and Storify, you can create different categories of content and save time! In the social media world we have no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from. The purpose of the content core exercise is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the effectiveness of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content through various sources. There are plenty of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see. How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media. Sharing others’ content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose collections of art that appeal to a specific audience to feature in their museums. When you apply that concept to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all of that content. By curating and tracking performance, you quickly pick up on what your audience finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find out what your readers want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding the best work from everywhere and sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7 Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.  Convince and Convert #2. RealTruck.com #3.  Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about. Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists of people who belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools from Curata. With tools like Feedly and Storify, you can create different categories of content and save time! In the social media world we have no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from. The purpose of the content core exercise is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the effectiveness of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content through various sources. There are plenty of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see. How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media. Sharing others’ content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose collections of art that appeal to a specific audience to feature in their museums. When you apply that concept to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all of that content. By curating and tracking performance, you quickly pick up on what your audience finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find out what your readers want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding the best work from everywhere and sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7 Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.  Convince and Convert #2. RealTruck.com #3.  Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about. Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists of people who belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools from Curata. With tools like Feedly and Storify, you can create different categories of content and save time! In the social media world we have no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from. The purpose of the content core exercise is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the effectiveness of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content through various sources. There are plenty of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see. How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media. Sharing others’ content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose collections of art that appeal to a specific audience to feature in their museums. When you apply that concept to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all of that content. By curating and tracking performance, you quickly pick up on what your audience finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find out what your readers want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding the best work from everywhere and sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7 Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.  Convince and Convert #2. RealTruck.com #3.  Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about. Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists of people who belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools from Curata. With tools like Feedly and Storify, you can create different categories of content and save time! In the social media world we have no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from. The purpose of the content core exercise is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the effectiveness of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content through various sources. There are plenty of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see.
Thursday, February 13, 2020
Psychological Testing Article Analysis Essay Example | Topics and Well Written Essays - 1000 words
Psychological Testing Article Analysis - Essay Example Discussed here is an article on the basis of how effective psychological tests actually are in a workplace. Keywords: psychological test, workplace, employee, behaviour. The article selected is from HR Magazine and talks about how hiring the right person for the job is very necessary and this can only be done through testing a person’s personality to be on the safe side. The CEO of Quest, Tim Burke, relates how difficult it was for him to find the correct people to be employed, and finally he had to make use of psychological testing in order to speed up the process and choose the best people. This has also helped in improving the performance of the company on an overall basis, so much so that Burke has also started using the process of testing on the existing employees in order to find out which employee should be relocated to another position, or who is better suited for a certain job profile. Such kind of testing helps the company to also understand the core of every individ ual even though some experts state that these tests are not always bound to give correct results. Many companies state that in a period of financial turmoil and downturn, they feel that instead of just hiring people they are sceptical about, it is better to utilize some funds and spend money on the entire process of testing than just hiring people who do not end up giving the best results to the best of their potential. Thus, a number of different kinds of tests are used to evaluate a person’s aptitude, behaviour and emotional intelligence in order to see how well he fits the bill for the company. (Bates, Steve) These tests help to ascertain and find out each individual’s capacity on the basis of motivation, leadership skills, as well as his attitude towards the company and his co workers and his needs. There are no wrong answers in these tests; they only ask questions to help determine the characteristics of every person and how best he would react to a given situatio n. (Eisenbraun, Garett A.) There are many tests that have been designed by experts that help to understand a person’s qualities and outlook towards things on a social and personal basis and this really helps his employers to comprehend whether or not he should be hired and is perfect for the job at hand. Most people agree that such kind of tests are the best and most legitimate way to understand fresh people willing to get employed and is also the safest way to find out about the person’s way of thinking. In the given article, personality tests were used most, followed by cognitive tests to test an individual’s attitude and behaviour. After taking the personality test, it was found that it helped to determine the shortcomings of each person and this really surprised the people because even they were not aware consciously, of what they were falling short on in terms of their personality and conducts towards others. These tests help to pin point on the weaknesses and strengths of every person and thus it becomes very easy for the firm to evaluate and choose the employees best fit for the task. The senior managers at the companies mentioned in the article found these methods to be very effective and even tried them out on their own in order to measure its correctness. Such personal assessments, they found, were the best way in order to look into a person’s mind and find out how he thinks and also, how best his potential can be used for the
Saturday, February 1, 2020
Any topic that includes microeconomics Term Paper
Any topic that includes microeconomics - Term Paper Example Tariffs have adverse effects on an economy. However, governments continue imposing them on investors who import commodities from foreign nations (Gregory 2000 p 16). This essay is a critique of the economic implications of tariffs. It highlights the major reasons why governments impose tariffs on imported goods, which include; protection of the emerging as well as aging and incompetent local firms from unhealthy foreign competition, to enhance sustainability of local companies through prevention of dumping effect from foreign companies which may offer their products locally at an extremely low price that leads to losses by domestic firms (Mansfield and Yohe 23). The essay also presents the negative views of tariffs in regard to promoting trade and economic growth, which have been supported by various organizations such as the WTO and Word Bank. The double impact of tariffs on the economy imposing the tariffs as well the economy on which the tariffs have been imposed is highlighted. The impact of tariffs on the prices of locally manufactured goods, changes in demand for the goods and employment in the economy imposing the tariffs has been illustrated using the United States as an example of an economy imposing tariffs on foreign products from china (Swire 2009), and the Republic of Korea which illustrates an economy that does not impose taxes on foreign products in the domestic market. The essay also indicates the invisibility of the negative impacts of tariffs on the economy compared to the projected advantages. It also indicates the areas that need further research regarding tariff imposition, whereby researchers can search for information from published sources. One of the major reasons why governments impose tariffs on imports is to enhance the development of the emerging domestic industries to attain a size that able to cope with foreign competition. In other words it is one of the
Friday, January 24, 2020
Heart Of Darkness :: essays research papers
Many authors utilize loaded language to try and convey another possible meaning behind the story. However, it is often neglected and the reader never comes to such a realization. But it is quite clear through Joseph Conrad’s choice of words, that there is a suggestion of an allusionary meaning, which is the determination of heaven, hell, and purgatory. Â Â Â Â Â Part one gives a wealth of information to suggest and alternate meaning. The way that I chose to interpret the beginning was that of the story of creation-a new boat, a new voyage, and a new life-just as Adam and Eve had begun. Marlow was starting off sinless and without a fault. Then, Marlow comes across “a man who [hung] himself.'; (p. 12) According to Catholicism, suicide is considered a sin, Â Â Â Â Â Through the use of loaded language, Conrad assumes a direct relationship between the story of Adam and Eve to the man who hung himself. As Marlow and his companions walked through the countryside, they eventually wound up in a different location, an “inhabited devastation'; where there are people, a place where sinners reside. Â Â Â Â Â This is a large contrast from where Marlow started out, which was seemingly the Garden of Eden. Reading the section of the story that I did consider the Garden of Eden, I felt quite empty, as if it was a place where only Marlow and his companions were. Conrad used detail in this section which really made me pick up on this feeling of loneliness. Â Â Â Â Â When we finally arrive to the “inhabited devastation,'; the feeling that Marlow along with his companions are the only people there, evaporate. Immediately, the mountainous scenery strikes me. The details that Conrad gives of this specific places, gives me a very cold feeling. All around, the reader receives a geometric description of the natives, who are a part of the inhabited devastation. Â Â Â Â Â Just as Adam and Eve are out of place, the reader can assume the same of Marlow and his companions. However, we are not fully aware of one sin that Marlow has come across, the sin of suicide. It has to have played a part in their expulsion.
Thursday, January 16, 2020
Brazilian culture Essay
Culture refers to the norms, values and conceptions which influences an individual’s behavior. They are usually not tangible things though they greatly affect or influence the reactions or response of an individual to certain circumstances. Different communities have different cultures which are usually expressed through the various artifacts and symbols as well as ceremonies and traditions. The national culture of a place is usually expressed through the language spoken, the religion practiced, the etiquette and attitudes of the people, body language as well a literature, arts and music in such a country. The national culture of a country influences the way things and business are carried out and as such the performance of different entities within the country. Brazilian culture Brazil is located in the southern America and it is characterized by different and diverse culture which is as a result of cultural and ethnic mixing between the Africans, the native Americans and the Portuguese which occurred during the colonial era which. Other groups of people which have greatly influenced the culture of Brazil are the Spanish, Arabs, the Germans and the Italian immigrants who settled in Brazil between the 19th and the 20th century. This diverse nature of Brazilian people has given rise to a national culture which is so diverse. Portugal however was the major country which greatly influences the culture of Brazil since it was its colonizer. During the colonization period, the Brazilian people were having close contact with the Brazilians especially because Portuguese colonizers inhabited Brazil in large numbers. The slaves who were mostly black Africans also influenced greatly the formation of the Brazilian culture (Nava & Lauerhass, 2006). During the colonial period, the Portuguese wanted the Brazilians to be civilized and thus introduced Portuguese language as well as Catholicism. Portuguese is the most widely spoken language in Brazil although Spanish is also spoken in some parts. English is the second language which is spoken after Portuguese. However, the Brazilian Portuguese is different from Portuguese which is spoken in Portugal and other Portuguese speaking countries. The Brazilian Portuguese contains additional words which are coined from their native language. Most of the Brazilians can speak English though not frequently while a good number of them can hear and understand Spanish though they may not speak it. As mentioned above, Catholicism is widely practiced with most of the individuals thus being Christians. Brazil is one of the countries which have the largest number of catholic population although other beliefs like Hinduism, ayahuasca, spiritism, Judaism and Buddhism have evolved overtime. Other groups of Christianity like the Mormon Church, Methodism and Pentecostalism are also gaining root in Brazil. An annual religious celebration known as carnaval is held in Brazil for forty days and it is celebrated before Easter which marks the lent period (Thomas, 2007). The Brazilian music is composed mostly of traditional styles for example samba, frevo and forro among others. Brazil also has classical music which dates back to the 18th century. The music industry in Brazil is marked by diversity especially after Brazil become democratic in 1985 whereby hip hop music was largely adopted. Music in the past was largely influenced by social classes which existed between the rich, the middle class and the poor people. However, most of the traditional songs were neutral and did not favor any class thus unifying the country music industry. Another important feature of Brazilian culture is their literature which can be traced back to the 16th century. Portuguese explores during the colonial period wrote different poems, plays and chronicles describing Brazil. Brazilian writers started writing soon after independence in 1822 which marked the beginning of natives’ prominence in literature. They also have a folk literature tradition although little of is known internationally. This folk literature is usually done by displaying verses in a booklet format which are hanged on the wall using strings in rhymed verses. This is common in the northeast region where illiteracy level is still high (Nava & Lauerhass, 2006). As mentioned above, carnival is one of the most celebrated events and acts as symbol of the Brazilian people. During this celebration, costumed dancers as well as musicians form parades both formal and even in the streets for a period of four days. This event is celebrated nationally with carnival symbolizing national ethos especially because it depicts the dualities of life of the Brazilians which is divided among the poverty and wealth, female and males and Europeans and Africans. Football is also another highly celebrated activity in Brazil. During major soccer matches like the world cup, all national attention is diverted to soccer with most of the people wearing clothes decorated with colors of their national flag (Garibaldi de Hilal, 2006). Brazilians unlike people in the North America have little sense especially of personal space when it comes to their etiquette. The Brazilians may be found in large and also crowded areas which do not bother them. Respect is usually accorded according to the dressing code of a person. To command respect, one thus has to wear appropriately to fit his or her class as dressing is used as a symbol of class. Also, these people tend to physically expressive and they convey some of their emotional information via touching. Touching in Brazil is translated to mean friendship or concern about the welfare of the other person. Women are more inclined to touching and kissing their fellow women as a sign of greetings while men usually pat or bear hug their male counterparts. People like doctors, professors and priests among other are addressed using their titles which is them followed by their first names. Body language is also used in Brazil and is usually varied depending on the social class or standing of an individual. Domestic or house servants greet their masters usually by a limp handshake while slightly bowing the head and lowering the eyes. They address their masters with respectful you (senhora) while masters address servants as voce. Graduates and other educated persons are addressed as doctor. The Brazilians are not bothered by nudity and this is verifiable through scanty dressing that is worn during carnival (Nava & Lauerhass, 2006). In Brazil, personal relationships are valued with body language being highly used while expressing emotions. Touching is one way of expressing concern, friendship and even interest on the other people’s point of view. People who tend to keep their distance while talking to their counterparts are usually considered to be cold and uninterested. Also the national language that is Portuguese is highly valued and even those who can speak English prefer speaking in their native Portuguese language. The Brazilians also value or regard highly their symbols which include the carnival and soccer (Garibaldi de Hilal, 2006). The national culture of a country affects in a great manner the running of the national affairs as well as the businesses. While carrying out business activities in an area, it is vital to understand the culture which the community holds as this would influence workers motivation and commitment to the business as well as the community’s perception of the business. Apart from the expertise or experience of the workers and the managers, national culture contributes in largely to the growth or stagnation of a business and as such it should be treated carefully. Knowledge of the Brazilian culture would influence greatly how a business is to be carried out in this region. As mentioned above, personal relationship is very important to the Brazilians and as such, this would impact greatly to the way a business operates. While carrying out business in this region, it is vital for the managers to ensure that they create personal relationships with their workers as this would act as a motivation factor. Managers who keep their distance may be viewed as being cold or rude in Brazil and as such, understanding the culture of the Brazilians would help in managing and running a business successfully (Ferreira, et al, n. d). Brazilians also respect and adore their symbols which are mainly soccer and carnival celebrations. During this period, most of the Brazilians are committed to the celebrations and as such may not be willing to work as usual or for long hours. Understanding the value the Brazilians attach to these functions would influence how activities of a business are carried out. This is more so because these celebrations are nationally accepted as part of their culture. During the festive period, the business may be run fewer hours be closed till the festive seasons is over. Learning to value what the native Brazilians value would help in establishing an entity in this region and also earning the commitment of the workers to the business (Ferreira, et al, n. d). Conclusion For any business to be successful, it is vital to ensure that it observes and values the national culture in existence in a particular area. The culture of a community or a country determines the attitudes, behavior and response of the workers in an organization and as such, managers should ensure that they fully understand the national culture existing in a country as this is bound to influence not only the workers performance of tasks but also the running of the business. A company deemed to esteem the national culture is more likely to be successful that a company comprising of good management team but which does not respect or observe the national culture. Reference: Ferreira, M. C. et al (n. d): Organizational culture in Brazilian public and private companies. Retrieved on 2nd April 2009 from, http://ebooks. iaccp. org/ongoing_themes/chapters/ferreira/ferreira. php? file=ferreira&output=screen. Garibaldi de Hilal, A. V. (2006): Brazilian National Culture, Organizational Culture and Cultural Agreement. International Journal of Cross Cultural Management, Vol. 6 Nava, C. & Lauerhass, L. (2006): Brazil in the making: facets of national identity. ISBN 0742537579, Published by Rowman & Littlefield Thomas, V. (2007): Culture of BRAZIL. Retrieved on 2nd April 2009 from, http://www. everyculture. com/Bo-Co/Brazil. html.
Wednesday, January 8, 2020
Point of View About Vietnan War - 813 Words
Maria Elda Torres English 1 A Paper 3 April - 30 - 2012 Point of views about Vietnam War Two known men gave his own points of view regarding the war in Vietnam on a speech. A preacher named Martin Luther King was one of those men. He joined in meeting to speak why he had some reasons to stop the war in Vietnam using a compassion way. The other man was the president of the united state Lyndon B Johnson. In contras of King he used a lot of patriotism on his speech when he explained people why they have sent soldiers to Vietnam. Even though both speakers gave us effective speeches, I was more connected with Martin Luther King’s speech than Lyndon B Johnson’s speech. Martin Luther†¦show more content†¦Also, taking them to war is the most cruel thing that could happen those soldiers. According to Johnson, â€Å"the war is dirty and brutal and difficult. And some 400 young men, born into an America that is bursting with opportunity and promise, have ended their lives on Viet-Nam’s steaming soil.†he explained that war is brutal and many soldiers have died, however; he did not mention that those soldiers fight for freedom when they do not have it in their own country. In addition, he said that each president of America has made a promise to help and support the Vietnamese independence. Johnson says, â€Å"Since 1954 every American president has offered support to the people of south Viet-Nam.†Even though he tried to convince people explain how breaking that promise would damage the president’s reputation, he did not convince me. Martin Luther King description of the poor is more effective than Lyndon’s speech. Explaining King regarding the programs for poor people could not have and the fight that war did in poor families. Those points were powerful and touch my feelings as mother. First, I have two kids and they are being raised in a poor community were we depend a lot much on government programs. For example, the schools have programs after school where my kids can stay
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